National Children’s Bureau: Bring Back Childhood Campaign


The ECSDN is proud to support the #BuildBackChildhood campaign. This comprehensive blueprint for investment (attached, but embargoed until tomorrow) provides a strategic approach to the needs of babies, children and young people, covering:

  • Living standards for families;
  • Prevention and early intervention;
  • Recovery;
  • Giving every child the best start in life.

We are proud to join over 700+ organisations calling on the Chancellor to #BuildBackChildhood by putting babies, children and young people at the heart of the #SpendingReview.

About the #BuildBackChildhood campaign
The Build Back Childhood campaign harnesses the support of over 700 organisations demanding that the Chancellor makes a strategic investment in babies, children, young people and families at the autumn Spending Review.

It is the latest action in the high-profile Children at the Heart movement, coordinated by the National Children’s Bureau, calling for children to be remembered in spending plans.

We have created a ‘vision’ for how tax-payers money could be allocated, informed by the views of children and young people themselves, and supported by a wide range of organisations including children’s charities, health and education organisations, and community groups.

Find out more at:

Social media
Please join the debate on social media using the hashtags:  #BuildBackChildhood and #ChildrenAtTheHeart.

The National Children's Bureau have supplied social media images for you to download and use to show your support and there is also some samples of copy you can use; links to these can be accessed from the relevant buttons below.

When posting on Social Media, please can you tag:


Public affairs
The report (you can access from the button below) is being emailed to all Parliamentarians, offices of Secretaries of State and Ministers, officials in the Treasury and No.10 and key officials across government departments. Please do share the report with anyone who you feel should see it.